Why mobility matters | WorksPad

Why mobility matters

Blog 11 April 2017

Five or six years ago Microsoft invited the founder of the Virgin Group Richard Branson to one of its annual partner forums, and it was a pure pleasure to the thousands of participants, who came to the event. Branson was sitting far below the crowd, on the stage, talking to a journalist. It’s hard to remember all the details, but one of them deeply stuck into my mind. The question was about the motivation and productivity of mobile workers, the answer made everybody smile: “If your good specialist wants to be on the home-office on Fridays, just let him do that”.

To hear that from the man, whose business, absolutely like the business of other entrepreneurs, hardly depends on employees’ productivity and responsibility, was very touching. Especially keeping in mind that not every family in Russia had several laptops and tablets, smartphone were pretty low-functional and 10-minute Internet breakdown did not seem a catastrophe.

Today, you can easily work outside, using a low-budget smartphone. It’s not a problem to check the email, answer a letter, edit a document. We continue working on Friday nights and on the weekends ‘cause productivity doesn’t depend on being in the office anymore, it’s more about a desire, energy, and the ability to make content, ideas, and activities.

Working on a mobile device is more for entrepreneurs, managers, marketers, for people, who create content and communicate a lot. These kinds of specialists are under a great pressure of responsibility for business and projects, also, they are responsible for keeping the enterprise data safe while working outside of the office.

Mobility begets productivity when combined with right technologies – we can use our mobile devices to work everywhere. Multiple software allows doing it almost as effective as on PC, but it doesn’t protect the device and the data on it.

Mobility connects personal and corporate, technical and human in the same applications. We use the same device to connect with family, business partner or even a stranger, so be very careful sending your corporate data – make sure you send it to the right person.

Mobility raises a lot of issues in the field of mobile security. Our devices aren’t always properly secured, and a careless employee is able to send the corporate data to an inappropriate person, and it would be even worse than a cyber attack.

The mobility on its own is not judged by merit ‘cause it’s still not really clear how to make money on it. In fact, mobility and everything that is connected with it is the most dangerous, fast-growing, and perspective field. The best illustration of this thesis the is Mobile World Congress in Barcelona, fulfilled with investors, corporations, and young entrepreneurs with disruptive technologies.

According to our survey conducted in 2017, 20% of companies avoid using enterprise mobility because of security concerns at the same time allowing their employees to use their personal mobile devices.

More than 60%, on the contrary, are developing this direction, though they are concerned with the same security issues.

Only 20% of the respondents have a strategy of transition to enterprise mobility.

70% of interviews CIOs are using their personal devices for multiple business purposes, almost everybody – 99% – use mobile to check the email.

The vast majority of respondents claimed that the main obstacle for implementing enterprise mobility is the lack of technologies that ensure the mobile data security.



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